Direct Marketing and Mailing
At DigiGraphics our goal is to provide the most positive, effective Direct Marketing services for our customers in the most cost-effective manner. We implement all stages of a direct marketing campaign, including graphic design, copywriting, printing, content coordination, mailing and fulfillment. Our aim is to serve any organization looking to communicate with or sell to customers and prospects in an effective efficient way.
We believe that we are our customer's best choice because we carefully consider all aspects of a campaign within the context of our customer's identity and needs in order to develop and implement powerful direct marketing strategies at reasonable cost.
Successful direct marketing means different things to different organizations. That's because each one has its own particular needs. DigiGraphics provides the knowledge and tools to meet those individual needs. As we all try to accomplish more with less, there's no better time than right now to talk to DigiGraphics about how you can make the most of your marketing dollars with direct mail.
Below is a summary of the many services we offer, from campaign design to fulfilment.
Direct Marketing Consultation
- Strategic Planning
- Customer Loyalty Programs
- Design and Print Management
- List Sourcing and Acquisition
- Research and Analysis
- List Management
- Database design and maintenance
- Merge/Purge and Duplicate Elimination
- Address Verification and Correction
- Data Entry
- Computerized bulk sortation by Canada Post and USPS standards
- Addressed Admail Preparation
- Unaddressed Admail Preparation
- Hand matching and Collating
- Sealing and Metering
- Envelope Addressing or Labelling
- Sortation for postal discounts
- Delivery to Canada Post or USPS
Variable Printing or Imaging
- Personalized letter printing
- Laser imaging
- Signature Imaging
- Direct Envelope Imaging
- Customized Envelope Message Advertising
DigiGraphics provides services encompassing all aspects of direct marketing using the proven effectiveness of addressed admail to sell products and services and to get information out when and where it is needed.
Canada Post defines addressed admail as "Mailable items, bearing a uniform message that: promotes the sale or use of products or services; reports on financial performance, primarily for promotional purposes; or solicits donations or contributions. Addressed Admail generally means identical advertising material with specific destination addresses. This could include a multitude of products that can take on a variety of shapes:
- self mailers
- annual reports
- promotional samples
- promotional cd's
Today, the number of organizations taking advantage of Addressed Admail for direct marketing is skyrocketing. At DigiGraphics, we bring the latest research, information, and technology to our task of delivering powerful, effecting direct marketing campaigns for our customers. We get results.
At DigiGraphics, we combine old-fashioned customer service with state-of-the art technology to make the most of your marketing dollars. Our unique combination of mailshop professionals, the latest information technology, and marketing expertise gives us unparalleled ability to develop the tools that will do the best job for our clients.
With the acquisition of MailRite Marketing Services, we have a combined 30 years experience and a proven track record in executing successful direct marketing campaigns.
By applying and adding to our knowledge on an ongoing basis, we are consistently adding value to the customer relationship.
Working with Canada Post and U. S. Postal Service, we offer you the lowest possible postage rates. Our in-house mailshop features automated equipment and a professional staff to make sure your campaign goes smoothly and on time.
Whether you are a small retailer or a large institution, we have the tools and experience to meet your needs. DigiGraphics has helped hundreds of organizations just like yours save and make money like never before. We apply today's technology and yesterday's old-fashioned customer service to make the most of all of your marketing efforts.
At DigiGraphics, we bring together the best of direct marketing methods, from the time-tested to the newest innovations, and we put them to work for our customers.
By definition, direct marketing is about building and maintaining customer relationships. It's about communicating with your customers and prospects directly. It's about soliciting an immediate response and focusing your marketing efforts for greatest effect.
Using tools like the customer database and communicating through direct mail, direct marketing is truly "all things to all people". Its personalized, cost-effective approach is not just for large corporations, institutions or chain-store retailers; it is for any business or organization which wants to communicate, educate, or sell like never before.
Dollar for dollar, nothing will bring your business as consistent a return on investment as direct mail. The knowledge and experience of our professionals gives you the edge that ensures you will get best possible results from your direct mail campaign.
Some of the benefits of direct marketing include:
Affordability - Direct mail is the most cost-effective vehicle available to communicate with your customers and prospects.
Measurability - Direct mail allows you to track customer response to shape and maximize the effectiveness of your future marketing efforts.
Targetability - Direct mail lets you reach a broader base with less or no wastage, at the corporate, household, or individual level.
Promptness - Direct mail gets your message out clearly, quickly and efficiently.